by Gene Friedman | Mar 31, 2015 | Tips - Trade Show Strategies
What You Should Know as a Trade Show Exhibit Buyer Few marketing channels can match trade shows in effectiveness and audience engagement. More than 80 percent of trade-show visitors can remember a company’s exhibit, and that number has increased from 67 percent a...
by Gene Friedman | Jan 20, 2015 | Tips - Trade Show Strategies
Silly Things People Do at Trade Shows You’ve been to your fair share of trade shows, so you probably have a pretty good idea as to what to expect from each one and what you need to do to be successful. Still, there are all kinds of silly mistakes that even trade...
