Trade Show 101: The Top Booth Design Ideas

by | Apr 29, 2021 | Trade Show Events

booth design ideas

Are you looking to join the next trade show in your area? You need to make use of your creativity to attract your target audience.

The trade show industry is still reeling from the effects of the pandemic. The dynamics in trade shows also changed.

Nevertheless, experts predict that the industry will bounce back. Thus, you need to be ready with your booth design ideas. The question is, what are the top trade show booth ideas to use?

Continue reading below for some of the best ones for 2021 and beyond.

Try Multisensory Design

One of the most promising booth design ideas is multisensory design. This uses different elements that connect with consumers through their different senses. It focuses on human experience and how people react to certain environments.

If you want your booth to appeal to the senses, you need to incorporate tactile surfaces in your design. To mesmerize the eyes, try using some 3D hologram displays. This will capture people’s attention and make your booth stand out from the rest.

You may also use virtual reality (VR) to give visitors a taste of simulation experiences. You may also install multi-touch video walls. These walls feature touchscreens that visitors can interact with.

It is also through these walls that you will convey your messages for conversions. Alternatively, you may use fabric architecture. This involves using complex fabric structures from the ceiling that create an intriguing effect once the lights hit them.

Match the Colors with Emotions

As old as it may sound, the use of colors is still one of the most effective ways of creating an appealing booth. The idea behind colors is that they have a huge impact on the buying decisions of consumers. Thus, you want to match the colors of your booths with the emotions of your target audience.

If your brand is more on the serious and professional side, go for the cooler options like white, blue, and green. However, if you’re connecting to a more dynamic and energetic audience, go for the warmer tones. These include red, yellow, and orange.

Make sure not to overdo the use of colors. Use them wisely to avoid disrupting the flow of your booth.

Follow the Graphics Design Trends

This approach may not be new, but still, it remains effective to this day. Follow the latest trends in graphic design. Today, printable flooring gives booths that extra edge.

By using custom floors, you can maximize the space of your booth by expanding your coverage. Through your booth flooring, you can print your logos and other branding elements.

Moreover, designing your floor will benefit your booth if it’s on the smaller side. Adding designs to your flooring can help make a small space look bigger.

Use Some Overhead Hangings

Another way of maximizing a small booth space is to use your vertical space. Maximize vertical space in your expo booth by installing some overhead hangings. This will help draw the attention of visitors upward.

In turn, they won’t even notice the floor space of your booth. This gives the latter an instant boost by making it look larger.

Aside from creating that effect, overhead hangings can attract attention from a distance. Hence, your booth will stand out from the rest that does not feature any overhead hangings. When it comes to the hangings, go for well-lit and brightly-colored accessories.

Go In Tune with Nature

Though a trade show fair showcases different companies from various industries, many booths may look the same. If you want your booth to stand out, break the monotony by taking on a nature-themed design.

Consider using natural materials for your booth. Add some stained wood planks reclaimed wood. Living plants and vinyl flooring in stone also work.

If you wish to take things to the next level, you can create a nest around your booth using natural materials. By using these elements, you are not only boosting your booth’s appeal. You are also sending the message that your brand is pro-Earth.

Add Some LED Furniture

A list of the best expo booth ideas will not be complete without touching on the element of lighting. Your use of lights gives you a myriad of options to make your booth more attractive. For starters, use some focused lights to highlight the key details and assets of your booth.

You also want the lights to showcase your promotional materials and product displays. If there’s a new product you’re launching, emphasize it by using your accent lights.

You may use some LED furniture to draw people’s attention. The great thing about these LED lights is that they come in different colors. Thus, you can arrange a bundle of seats in different colors.

Make sure to invest in high-quality show lights, tubs, and cases.

Close ‘Em Up

Last but not least, you can set your booth apart from the rest by creating an enclosed environment. Using this approach brings many benefits. First, closing off your booth reduces that noise inside the trade show.

This way, you can focus more on your visitors and what they’re trying to say. Also, you can create a more immersive experience for the visitors.

Another key advantage is It will make your booth stand out. Seeing that your booth is the only one that looks unique, trade show attendees will become curious about what’s inside.

When designing a closed environment, make sure to pick a theme that aligns with your brand. Revisit your company’s principles. From there, develop an enclosed environment that is in line with your brand’s identity.

Let’s Turn Your Booth Design Ideas Into a Reality

By incorporating these booth design ideas, you can make your next booth stand out from the rest. You will attract more visitors and generate more leads and conversions. However, you need to make sure you’re using the best materials possible.

Check out our extensive selection of products for exhibits and trade shows. Connect with us today and request a free estimate. Take the first step to turn your booth ideas into reality today!

Gene Friedman
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